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Sector segmentation consists of having the whole heterogeneous market for a product and dividing it into a number of sub-markets or segments, Each and every of which tends to be homogeneous in all important features.[thirteen] The process is executed for 2 key needs: superior allocation of a agency's finite resources and to higher provide the more

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Location Put refers back to the distribution on the item. Key concerns include if the firm will sell the product or service via a Actual physical storefront, on line, or by equally distribution channels. In physical merchants, how may be the item positioned? Online, how could be the digital placement managed?38% of buyers discovered new products by

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